Town Hall Los Angeles is a non-profit speaker’s forum founded in 1936 and has hosted over 5000 unpaid speakers throughout its history. The organization came to us as they were facing increased competition from other local speaker forums and online options such as TED talks. As a result, the brand was more and more in danger of losing its relevancy. Perceptiv is responsible for the foundation of a metamorphosis that includes a vibrant new logo and branding that extends to all elements of the organization’s public-facing communications. In addition, we introduced a series of roll-up banners to infuse Town Hall L.A. branding to the otherwise generic hotel meeting spaces in which the talks took place. The rebranding and programming helped the organization project a relevant, dynamic, and engaging presence.