We’re entering our 7th year of working with the incoming Tournament president to develop the upcomming theme statement. The graphic look we create becomes the pervasive look and feel during the year leading up to the Rose Parade. Each theme underscores the president’s message during the year they go “on the road” as the Parade’s emissary to visit parade participants worldwide. The theme is first developed for the Parade poster; from there the theme graphics inform various elements, including tickets and invitations, the official parade program, float development, marketing, and partnerships. We’ve been honored to help create a distinct and cohesive brand each year for a vast international audience.