PASADENA CITY COLLEGE

For PCC, we developed the Dream. Come. Do. campaign to embody the ethos of one of the states’ premier community colleges. With affordable tuition, skilled educators, and comprehensive support, virtually any student can follow their dreams. As the agency of record, our creative development spans many marketing elements both on and off-campus. Examples include a multi-media enrollment campaign to help generate a steady flow of return and new enrollment. Another example of intrusive messaging that breaks through the clutter is the “Summer Session Enrollment” campaign which appeared above urinals and in stalls with “cheeky” messaging that connected with this young “captive” audience—especially effective for an audience that’s glued to their phones.